Wotton Runners are a Cotswolds based community running group. They approached us to design the group a visual identity to unify the runners with matching t-shirts, but also to help promote the group on social media.
We began by designing the logo, which features contour lines to represent the very hilly Cotswolds runs! We then developed a set of icons to print on the back of the t-shirt which celebrate the personality of the area and the group. We decided on very vibrant colours for the shirts, eye catching and easily visible.